The latest ad for one of the Discovery Channel’s flagship shows, Dirty Jobs is pure awesome.  After seeing their first rather obvious approach to branding and advertising that featured a degraded font covered in slime & smudge, I wondered if we’d ever see anything as cool as the show is.  I think this nails it with one clear statement.  Our host is mike rowe, he gets messy and it is badass.  Oh, and the blue collar sew on patch with the show details is a nice touch.

Click here to see the ad fullsize.

Trent Walton | November 4th, 2008 | Ads |